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Editorial standards

Last updated: October 9, 2026

These standards explain how CelebShift chooses, reports, writes, illustrates and corrects what it publishes. They apply to every story on the site.

1. Accuracy and attribution

  • We publish what is confirmed in a public, reliable source: the person’s own post or the show’s, an official or representative’s statement, the network, a public authority or court, or a well-known news outlet.
  • Every piece of information has an owner. We say where it came from (“in an Instagram post”, “in a statement”, “according to Variety”) and credit, with a link when possible, whoever reported it first.
  • Quotation marks are used only for words that were said or written exactly that way, with who said them and where. We never edit a quote.
  • A rumor is not news. We never repeat an unconfirmed claim that could damage someone’s reputation, even when another outlet published it. Harmless unconfirmed reports are only mentioned when we say clearly that they are unconfirmed and who reported them.

2. Respect for people

We do not publish:

  • speculation about health, pregnancy, private life or relationships the person has not made public;
  • rumors or questions about anyone’s sexual orientation;
  • children or teenagers in negative stories;
  • accusations of crimes without an official fact (an arrest, a charge, a lawsuit or a court decision). When there is one, we say what stage the case is at and respect the presumption of innocence;
  • anything about an active criminal case in the UK beyond the official facts, the identity of an alleged victim of a sexual offence, or information covered by a court order or publication ban;
  • deaths, accidents or illnesses not confirmed by the family, representatives or authorities;
  • insults, mockery, demeaning comments about bodies or looks, explicit sexual content or hate speech.

Private individuals who are not public figures are never the target of our stories.

3. Politics and elections

CelebShift does not support any candidate or party. In political coverage we publish verifiable facts in neutral language and include the response of whoever is criticized when there is one. Polls are only published with the pollster’s name and the dates of the poll.

4. Debate of the Week

Once a week we publish a story on the topic that divided opinion the most in the previous days. It brings together what was confirmed, the arguments each side made in public and what is still unknown, and ends with a question for readers. The debate is in the angle, never in the facts: we don’t exaggerate, insinuate or generalize.

5. Images

  • Photos of people come from freely licensed collections such as Wikimedia Commons, always with the author and license in the caption.
  • The photo shows the person at the center of the story, never someone mentioned in passing.
  • When there is no freely licensed photo of the person, we use an illustrative photo of the setting (the stage, the studio, the place where it happened) with no people in it: from free stock libraries such as Pexels and Pixabay, credited to the photographer, or, failing that, an image generated by artificial intelligence, labeled as such in the caption and marked “AI”. These images never show people.
  • We never generate or publish an image of a real person, or an image made to look like someone.

6. Use of artificial intelligence

CelebShift uses artificial intelligence tools to follow the news, gather what has been published, write stories and check them. Every story goes through automated checks before it goes live: comparison with the sources, and blocks on quotes that were never said, facts without a source and the situations listed in section 2. When a check fails, the story is not published.

7. Headlines

Our headlines say what the story is about and invite you to read it, without exaggerating the facts or promising what the story doesn’t deliver.

8. Independence

The site is free and supported by advertising. Advertisers do not choose or influence what we publish, and no story is paid for by the people in it.

9. Corrections and right of reply

Errors are corrected in the story itself, with a correction note and the date. Correction requests and responses from people we write about are handled through our corrections page.