About CelebShift

CelebShift is a news site about celebrities, TV, reality shows, the royals, music, movies and the stories everyone is talking about in the United States, Canada and the United Kingdom. We publish throughout the day, every day: what is happening with the people you follow, from a reality show twist to the moment that went viral overnight.

What you’ll find here

• Celebrity: careers, announcements, statements and public moments of stars and creators.
• TV and Reality TV: what happens on screen and behind it, from network shows to streaming hits.
• Royals: the British royal family’s public engagements, announcements and milestones.
• Music and Movies: releases, tours, festivals, casting news, premieres and records.
• Style: red carpet looks and the stories behind them.

How we work

We continuously follow what the major outlets in the three countries are reporting and what people are searching for. Every story starts from what has been confirmed in a public source: the person’s own post, an official or representative’s statement, the network, a public authority or the outlet that broke the news, which we name and credit.

CelebShift produces its content with the help of artificial intelligence tools. Before publication, every story goes through automated checks that compare it with its sources and block facts without a source, quotes the person never said and rumors presented as facts. The full rules are in our editorial standards.

What we don’t do

We don’t invent facts or quotes, we don’t publish speculation about health, private life or sexual orientation, we don’t expose children, and we don’t treat an accusation without an official fact as true. When we get something wrong, we correct it in the open, with the date: see our corrections page.

Who publishes CelebShift

CelebShift is published by EGITEK TECNOLOGIA LTDA, a company registered in Brazil (CNPJ 50.887.179/0001-19). Reach the newsroom through our contact page.